Semiology

Semiotics is the theory and study of signs and symbols,especially as elements of language or other systems of communication tool. Its a very powerful communication tool. In a simpler form,semiotics is how meaning is generated and conveyed based on what is written in our notes. We all don't think alike,so we tend to look things in different ways.Besides that,its a sign that makes meaning. The signs have two aspects signifier and signified.Signifier is the material that has a meaning and signfied is the meaning.What I also understand about semiotic is something that we can see beyond,something that makes sense in a way because its never obvious and also gives us wide imagination.

For an example,

                                             Signifier                                                   Signified

Semiotics in advertising

Let's start with this unique perfume campaign by the one and only Lady gaga. The main element here is she was lying down naked with a few miniature men crawling and climbing across her naked body.She was only wearing an eye mask. The picture shows that she has strong confidence revealing her body with her tremendous perfume on,Fame. The mask resemblance that she wanted to remain anonymous within herself.The background is plain but yet it signifies simplicity.Besides that,the image is very classy looking. She's very photogenic,her body posture pops out her look.