Monday, September 24, 2012

The Limited effect theory ( social cognitive theory) !

"Why this kolaveri" ? This was actually a song that was released last year.It's a song from the Tamil movie 3,which is directed by superstar Rajinikanth's daughter,Aishwarya. Dhanush,Rajinikanth's son-in-law has sung the song,he also stars in the film with Kamal Hassan's daughter Shruti Hassan. How much bigger can it get ? Within days,"Kolaveri Di" song became most-searched Youtube video in the world ! 23 million hits on youtube ever since the song was launched and still increasing. How awesome is that ?!!! The so fly high famous song,"Why this kolaveri" was transcending geographical boundaries,gaining international acclaim and made people groove to its unusual rhythm in discos and nightclubs all over the globe. 

Since,"Why this kolaveri di" became the first regional song to be played by radio stations around the country. People around the world started doing their own version/styles of "Why this kolaveri". Looking at the amount of covers that they have on youtube,at least there is 10 different styles which has been delivered by those talented people out there around the world. Not to forget ,flash mobs was done everywhere across the county too.


"Why this Kolaveri" flash mob that was taken place at Auckland,New Zealand

("Why this Kolaveri" cover (female version)


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